With 7 overarching strategies and 100 action items to eliminate traffic deaths and serious injuries, the Vision Zero Action Plan aims to make streets safer for all. Now, we need to hear from you! Come to an Open House in April and come back for an online survey on April 1st (no joke).

Key Concepts

• Death and serious injuries are unacceptable
  • All crashes are undesirable, but Vision Zero prioritizes eliminating crashes that result in death or serious injury. The transportation system should allow for human error that does not result in severe crashes.
• Crash not accident
  • Accidents imply nothing could be done to prevent the incident and/or that no one is at fault. Eliminate the word “accident” from your vocabulary and begin using “crash.”
• Equity at the forefront
  • Black, brown, and low-income communities are disproportionately impacted by dangerous streets and dangerous driving. These communities must be prioritized. Vision Zero also must not result in over-policing of these communities.
• Slow speeds save lives
  • A person hit by someone driving a car at 20 MPH has a 9 in 10 chance of surviving; at 30 MPH, the chances of survival drop to 60%. Slowing speeds through safe street design must be prioritized. Everyone must drive at safe speeds, not just “bad drivers.”
• Multi-sector
  • Vision Zero requires the commitment and work of multiple departments, agencies, and stakeholders – City Departments, partner agencies, and people living and visiting Milwaukee. A safe transportation system is the responsibility of all.