Influencing behavior change
We want to inspire drivers to protect themselves and the community by driving slower. This campaign focuses on areas of Milwaukee that are deeply affected by speeding, and voices must be heard to inspire change. Encourage residents to share their experiences by posting on our StoryWall or emailing us.
When community members engage with this campaign, they’ll be assessing the dangers of speeding and calculating the risks of becoming victims themselves. Therefore, messages need to highlight real-life consequences while emphasizing how easy it is to live without speeding.
Together, we can improve street safety and change driving habits in Milwaukee with these key approaches:
Be honest about the consequences
Milwaukee drivers deserve the facts. To influence attitudes and behaviors, personalize the risks and consequences of speeding.
Keep suggested actions simple
If a person doesn’t believe their actions can make a difference, attitudes and behaviors won’t change. Suggestions must be simple and concise – slow down and drive the speed limit.
